Welcome Bonus 100% up to £150 + 30 Free Spins
Cashout Time Typically 1-3 days (e-wallets faster)
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William Hill Casino and Sportsbook — William Hill casino/slots reviews
Author: Isaac Payne
Published: November 12, 2018 | Updated: November 07, 2025
William Hill is a long-established betting brand that blends a market-leading sportsbook with a polished online casino and a full live casino suite. Our William Hill casino reviews examine the site’s game selection, live dealer offering, promotions, and banking methods to help you decide if it’s the best online casino for your needs.
This review covers everything from popular online casino games and slots to in-play sports betting, VIP loyalty rewards and mobile apps. We tested deposits, withdrawals and customer support, and evaluated the welcome bonuses and recurring promos across licensed markets.
| Website: | williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional licences |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
Founded in London in 1934, William Hill is one of the best-known names in betting and gaming. The business moved online in the early 2000s and now runs sportsbook, casino, poker, bingo and Vegas games across regulated markets worldwide.
The online casino features hundreds of slots and table games from top providers, plus a polished live casino. William Hill’s sportsbook is particularly strong in the UK and Europe, offering deep market coverage, in-play betting and regular promos.
William Hill operates under licences from the UK Gambling Commission and the Gibraltar Regulatory Authority and holds additional regional licences, including select US state permissions. Recent ownership changes have positioned the brand within wider regulated groups while maintaining compliance frameworks.
My Experience at William Hill
The William Hill site and apps feel familiar to long-time bettors: dense with options, quick to load, and with a trustworthy checkout flow. Navigation in the sportsbook and the casino lobby is straightforward once you grow used to the layout.
I tested popular slots and live dealer tables: the live casino streams reliably and the RNG games run smoothly. Free spins and seasonal slot promotions were straightforward to claim in the markets we tested.
Banking worked as expected — deposits via cards and e-wallets were instant, and e-wallet withdrawals processed fastest. Customer support via live chat was responsive during testing.
Overall the experience was positive. While promotional messaging can sometimes feel cluttered, the combination of a leading sportsbook and a curated casino library makes William Hill a dependable choice.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill runs a variety of welcome offers and ongoing promotions for casino and sportsbook customers. Offers vary by country and are frequently updated, so always check the promotions page for your region.
Typical promotions include a matched deposit welcome offer, free spins for slots, accumulator boosts and reload deals for existing customers.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Commonly available to new casino customers in the UK and selected markets. Minimum deposit and wagering requirements apply; free spins and bonus funds are subject to game eligibility and play-through terms.
Sportsbook Welcome Offer
Sportsbook welcome promotions differ by region (examples include Bet & Get free bets or deposit-match offers). Conditions vary: minimum qualifying stake, odds restrictions and expiry windows commonly apply.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced prices and accumulator boosts—check the promotions hub for details.
Weekend & Event Specials
Major sporting events are typically accompanied by special offers such as enhanced acca boosts, money-back specials, free bets or extra spins tied to event outcomes.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Bonuses and Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but often smaller than offers from crypto-first or casino-specialist sites that advertise large deposit matches.
The strength of William Hill’s proposition is balanced product quality and brand trust rather than headline bonus amounts.
If maximum bonus value is your priority there are bigger offers elsewhere; if you value regulatory protection, retail backing and product variety William Hill remains very competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that match your preferred product (casino vs sportsbook). Pay attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme (William Hill Rewards) in many markets where regular players earn points through play and redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options vary by market.
Deposits
Common deposit methods include Visa, Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Bank Transfer, Apple Pay and Google Pay. Minimum deposit limits depend on method and region; instant processing is typical for cards and e-wallets.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa/Mastercard | £5 | £10,000 | Deposit with Card |
| PayPal (where available) | £5 | £5,000 | Deposit with PayPal |
| Neteller/Skrill | £5 | £5,000 | Deposit with e‑wallet |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Apple/Google Pay | £5 | £2,000 | Deposit with Apple/Google Pay |
| Bank Transfer | £10 | £100,000 | Deposit with Bank Transfer |
| Retail Cash (UK) | £1 | £1,000 | Deposit in Shop |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallet withdrawals can be same-day or 24–48 hours, card withdrawals typically 2–5 business days, and bank transfers 3–7 days depending on bank and country.
Transaction limits and ID checks may apply. William Hill aims to process withdrawal requests promptly; speed depends on method and verification status.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| E-wallets (Neteller/Skrill/PayPal) | £10 | £20,000 | Instant–48 hours |
| Visa/Mastercard | £10 | £10,000 | 2–5 days |
| Bank Transfer | £50 | £100,000 | 3–7 days |
| Retail Cash (UK) | £1 | £1,000 | Same day (in-shop) |
William Hill Casino
The William Hill casino offers hundreds of slot titles, table games and a robust live casino area. The library focuses on top-tier providers and curated live titles rather than sheer volume, delivering strong gameplay and reliable streaming.
While the catalogue isn’t as large as some specialist casinos, the emphasis on quality suppliers and progressive jackpots (where permitted) makes for a compelling online casino experience.
Slots
Popular slot titles are provided by NetEnt, Microgaming and Playtech featuring classic hits and new releases. The casino offers both standard video slots and progressive jackpot games in markets where they are permitted.
Search and filter tools make it easy to find top online slots and free spins promotions. We tested a range of titles to evaluate RTPs, volatility and bonus rounds.
Low–medium volatility classic slot with broad popularity and smooth mechanics.
High volatility slot featuring a well-liked free spins mechanic and strong max-win potential.
Progressive jackpot series; availability varies by region but offers life-changing prize potential.
Avalanche mechanic, solid RTP credentials and enduring popularity.
Table Games
Standard table games such as blackjack, roulette and baccarat are available in RNG and live formats. Limits cater to casual players through to higher-stakes action.
Live tables are supplied by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette and baccarat.
Poker
William Hill has offered online poker and tournament play in various markets, often integrated with external poker networks. Availability and formats vary by region.
Where offered, poker includes cash games and multi-table tournaments (MTTs) with varying buy-ins and prize pools.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat, game shows and progressive live variants.
The live lobby is robust and includes tables for casual players and high rollers, with professional dealers and stable streams.
Casual Games
Casual options include scratchcards, instant win games, keno and novelty titles suited to quick-play sessions and promotions.
William Hill Sportsbook
The sportsbook is a core strength — deep market coverage across football, horse racing, tennis and many regional sports with competitive odds and extensive in-play markets.
Features include live betting, cash-out (where available), enhanced price boosts, bet builders and a comprehensive racing hub with form and market data.
Our William Hill casino/slots reviews also cover how the sportsbook integrates with casino loyalty and cross-product promotions.
Sports
William Hill covers major sports and niche markets with hundreds of pre-match and in-play markets. Football, horse racing and tennis are especially well catered for.
Markets often include handicaps, totals, first goalscorer, and specials such as card counts and player props. Accumulators and bet builders are well supported.
The sportsbook supports cash-out, live betting and race betting content with extensive market depth.
eSports
William Hill lists major esports like CS:GO, League of Legends, Dota 2 and Overwatch with match markets and tournament lines during major competitions.
Betting options include match winners, map handicaps and tournament props for large events.
Esports coverage is suitable for casual and experienced bettors, with frequent markets during big tournaments.
Virtual Sports
Virtual sports products (virtual football, horse racing, greyhounds and motorsports) are offered for quick action and round-the-clock betting.
These markets provide short-format betting with simple rules, making them ideal for players seeking continuous action.
Mobile Experience
William Hill offers native apps for iOS and Android plus a responsive mobile site. Apps replicate sportsbook and casino functionality with quick navigation and account management.
Mobile deposits, withdrawals, live betting and streaming (in supported regions) are well implemented, making gameplay seamless on smaller screens.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices. It enforces KYC and AML checks, supports deposit limits, time-outs, self-exclusion and links to gambling support services for responsible play.
- Help Centre ([email protected] )
- Customer Support ([email protected] )
- Responsible Gambling ([email protected] )
- undefined ([email protected] )
These measures demonstrate a clear commitment to player safety and regulatory compliance across licensed markets.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps vary slightly by region.
How to Deposit
Follow these steps to make your first deposit.
- Log in → Go to Deposit → Choose a payment method → Enter amount within limits → Confirm. Instant methods (cards, e-wallets) are usually available.
- Click the Deposit button in the account area
- Select your preferred payment method and enter the amount
Confirm the deposit; funds should arrive instantly for cards/e-wallets
How to Withdraw
Withdrawing requires completed account verification. Allow for processing times depending on method. [email protected]
- Complete account verification (ID/address)
- Open Account/Withdraw section
- Select withdrawal method and amount and submit request
Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, solid live casino and robust betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling can be addictive. Play responsibly and seek help if gambling becomes a problem. Visit William Hill’s responsible gambling pages or local support services for assistance.
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